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Coca-Cola spring op die patriotiese wa met sterblikke

Coca-Cola spring op die patriotiese wa met sterblikke



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Coca-Cola het patriotiese koeldrankblikkies uitgerol wat in 'n embleem van die Amerikaanse vlag toegedraai is in 'n nuwe patriotiese veldtog

Daar is niks meer Amerikaans as handelsmerke soos Coca-Cola nie.

Coca-Cola spring op die patriotiese wa met nuwe rooi, wit en blou etikette vir sy Coke-blikkies.Budweiser het verlede maand 'n soortgelyke stap gemaak toe hy 'n spesiale somer aangekondig het naamsverandering na "Amerika" bier.

Die Coke -blikkies, wat op Memorial Day onthul is, is versier met die Amerikaanse vlag en die frase "I'm proud to be an American;" hulle vier 75 jaar van Coca-Cola se vennootskap met die gewapende dienste. Die nuwe blikontwerpe sal nou tot en met die vierde Julie beskikbaar wees, en kan gesien word op blikkies van 16 gram sowel as blikkies van 12 gram wat in 20-, 24- en 35-pakkies kom, volgens Fox News.

Die veldtog word geborg deur die USO, Coke se vennoot in die 'Campaign to Connect' tema met gewapende dienste. Baie vra 'n verlenging van die beperkte opgawe om die ontwerp te herontwerp, aangesien Budweiser aangekondig het dat die handelsmerk van Amerika in die verkiesingsseisoen sal voortduur en op die verkiesingsdag in November eindig.


Wat u moet oorweeg voordat u op patriotiese handelsmerkwa spring

Vierde Julie is die jaarlikse hoogtepunt van patriotiese handelsmerk. Dit is die tyd van die jaar dat ondernemings regoor Amerika-van LaCroix tot PUMA-rooi-wit-en-blou verpakking, produkte en inhoud uitrol om die feestelike stemming van die land te verower.

In die maande voor die somer sien ons gewoonlik 'n duidelike toename in kreatiewe projekte met patriotiese tema. Dit is egter opmerklik dat die totale omvang van openlik patriotiese handelsmerk- en ontwerpprojekte sedert president Trump in 2016 aangeneem het, ongeveer 26%gedaal het.

Beteken hierdie verskuiwing van bemarking wat deur Americana toegedien is, 'n werklike neiging, of is dit bloot toeval? Ons laat dit aan u oor om te besluit.

Hoe dan ook, dit is belangrik dat handelsmerke vertraag en hulself 'n paar vrae vra voordat hulle op hierdie beproefde handelsmerkwa spring.

Maak patriotiese boodskappe sin vir u gehoor? Wat werk regtig, en wat gaan verlore in die geraas van 4 Julie? Hier is 'n paar wenke vir bemarkers wat vooruit beplan vir volgende jaar en vier dae en vir die hele jaar:

  • Don & rsquot spring blindelings op die neiging sonder om u kliëntebasis in ag te neem. Studies toon byvoorbeeld dat millennium- en GenZ -verbruikers aansienlik minder patrioties is as hul ouers, dat hulle meer kultureel divers, opgevoed en sosiaal progressief is as enige ander generasie. Konteks is alles, dus neem 'n rukkie om na te dink of u voorgestelde beelde of boodskappe eerder as polariserend geïnterpreteer kan word as om goed te voel.
  • Is u handelsmerk eg Amerikaans, of lewer u 'n produk of diens wat in die algemeen as uniek Amerikaans beskou word? Indien nie, loop u die risiko om meer skeptiese kliënte af te skakel. Byvoorbeeld, Blue Bell-ys en rsquos rooi, wit en blou geure, Coca-Cola en Tootsie Rolls en rsquo-vlag-tema verpakking is sinvol gegewe die & ldquoAll Amerikaanse & rdquo-beeld van hierdie produkte. Maar as u 'n internasionale handelsmerk koop met 'n meer universele produk (byvoorbeeld 'n Italiaanse pastamerk, 'n mode-handelsmerk in Europa, ens.), Is dit waarskynlik die beste om iets te vermy wat onbedagsaam kan lyk.
  • Moenie toelaat dat u kreatiwiteit clich en vasgestel word nie: daar is meer na Amerika as vlae en vuurwerke. Byvoorbeeld, ontwerpkundiges het daarop gewys dat die herontwerp van Air Force One deur Trump daarop gemik was om dit Amerikaans te laat lyk en eintlik die historiese betekenisvolle Amerikaanse ontwerpwortels van die huidige vliegtuig heeltemal uitwis. Amerika het 'n magdom geskiedenis en verhale wat kreatiewe werk kan beïnvloed, dus dink buite die boks om inspirasie te vind vir 'n unieke viering.
  • Sluit wel 'n betekenisvolle, langtermynoorsaak in wat Amerikaanse waardes weerspieël. Daar was 'n paar wonderlike voorbeelde van handelsmerke wat die afgelope jaar 'n meer gesofistikeerde en betekenisvolle benadering tot patriotiese handelsmerke gebruik het. Byvoorbeeld, verlede jaar het Budweiser 'n stap verder gegaan as die vorige bierblikke van ldquoAmerica en rdquo tot die bekendstelling van 'n spesiale uitgawe Freedom Reserve Red Lager, geïnspireer deur 'n resep wat in George Washington & rsquos militêre joernaal gevind is. Die brouer het veterane en mdash, waarvan die handtekeninge op die bottels verskyn en die bier maak, en 'n deel van die opbrengs is dan geskenk aan Folds of Honor, 'n nie -winsgewende organisasie wat militêre gesinne ondersteun. Deur 'n veldtog te bind aan 'n saak wat 'n beroep op fundamentele sosiale waardes het, neem die waarskynlikheid toe om die gewenste goedvoelreaksie te skep, en help dit ook goed.

In plaas van nog 'n ander artikel te kry oor die rede waarom die president sekerlik die begin van The Apocalypse aangedui het, identifiseer hierdie kolom miskien self die hoofrede waarom Millennials en GenZ-ers so minder patrioties is as hul ouderlinge.
"4 Julie" (hier 3 keer gebruik) en geen vermelding van "Onafhanklikheid" (1/2 punt gegee vir die vermelding van Geo. Washington se bierresepmerk met "Freedom" in die naam) het blykbaar "25 Desember" geword- nog 'n dag sonder werk sonder betekenis.
Miskien sou die geslagte eerder geleer word oor 'Onafhanklikheidsdag' en die redes daarvoor, sou hulle nie so verward wees dat dit nie op 'n Maandag of 'n Vrydag gehou word nie, sodat almal weer 'n driedaagse naweek kan hê. (Dink daaraan-skuif die '4de' na 'n ander dag!)
Vir die van ons noord van 50, is dit jammer dat jonger mense van vandag meer betekenis kry van 4 of 5 Mei as wat hulle doen, sug, '4 Julie' of 'die 4 Julie'.

Ek waardeer die feit dat u die tyd geneem het om 'n perfekte voorbeeld te plaas waarom die artikel geldig is. Elke keer as 'n groep beweer dat sekere vakansiedae nie 'behoorlik' deur 'n ander groep waardeer word nie, is die vakansie in wese gekoöpteer.

Dus, geniet 'u' 4de Julie.

Chuck: Jammer, ek is nie deel van 'n 'groep' nie, en ek is ook nie 'n swam van 'die hare' in die WH nie. Net so verveeld dat alles 'n politieke helling moet hê. (Die DT 2 verwysings was die skrywer s'n, nie myne nie)
Om terug te keer na die uitgangspunt van die artikel, wat begin met "(Die) Vierde Julie is."
- Is dit regtig te veel om die regte naam van die ding te noem? Ek bedoel, dit is nie asof ons van hulle verwag om te weet van wie ons daardie onafhanklikheid gewen het nie.

U het uself as deel van 'n groep geïdentifiseer toe u beweer het dat "Duisendjariges en GenZ-ers is so minder patrioties as hul ouderlinge."

En om die waters nog meer te modder, dit is wat John Adams aan sy vrou Abigail oor die vakansie geskryf het:

"Die tweede dag van Julie, 1776, sal die mees onvergeetlike tydperk in die geskiedenis van Amerika wees. Ek glo dat dit deur die opvolgende geslagte as die groot herdenkingsfees gevier sal word. Dit moet herdenk word as die dag van bevryding, deur plegtige dade van toewyding aan die Almagtige God. Dit moet gevier word met prag en praal, met shows, speletjies, sport, gewere, klokke, vreugdevure en beligtings, van die een kant van hierdie kontinent na die ander, van hierdie tyd af vir ewig meer. " - John Adams


Wat u moet oorweeg voordat u op patriotiese handelsmerkwa spring

Vierde Julie is die jaarlikse hoogtepunt van patriotiese handelsmerk. Dit is die tyd van die jaar dat ondernemings regoor Amerika-van LaCroix tot PUMA-rooi-wit-en-blou verpakking, produkte en inhoud uitrol om die feestelike stemming van die land te verower.

In die maande voor die somer sien ons gewoonlik 'n duidelike toename in kreatiewe projekte met patriotiese tema. Dit is egter opmerklik dat die totale omvang van openlik patriotiese handelsmerk- en ontwerpprojekte sedert president Trump in 2016 aangeneem het, ongeveer 26%gedaal het.

Beteken hierdie verskuiwing van bemarking wat deur Americana toegedien is, 'n werklike neiging, of is dit bloot toeval? Ons laat dit aan u oor om te besluit.

Hoe dan ook, dit is belangrik dat handelsmerke vertraag en hulself 'n paar vrae vra voordat hulle op hierdie beproefde handelsmerkwa spring.

Maak patriotiese boodskappe sin vir u gehoor? Wat werk regtig, en wat gaan verlore in die geraas van 4 Julie? Hier is 'n paar wenke vir bemarkers wat vooruit beplan vir volgende jaar en vier dae en vir die hele jaar:

  • Don & rsquot spring blindelings op die neiging sonder om u kliëntebasis in ag te neem. Studies toon byvoorbeeld dat millennium- en GenZ -verbruikers aansienlik minder patrioties is as hul ouers, dat hulle meer kultureel divers, opgevoed en sosiaal progressief is as enige ander generasie. Konteks is alles, dus neem 'n rukkie om na te dink of u voorgestelde beelde of boodskappe eerder as polariserend geïnterpreteer kan word as om goed te voel.
  • Is u handelsmerk eg Amerikaans, of lewer u 'n produk of diens wat in die algemeen as uniek Amerikaans beskou word? Indien nie, loop u die risiko om meer skeptiese kliënte af te skakel. Byvoorbeeld, Blue Bell-ys en rsquos rooi, wit en blou geure, Coca-Cola en Tootsie Rolls en rsquo-vlag-tema verpakking is sinvol gegewe die & ldquoAll Amerikaanse & rdquo-beeld van hierdie produkte. Maar as u 'n internasionale handelsmerk koop met 'n meer universele produk (byvoorbeeld 'n Italiaanse pastamerk, 'n mode-handelsmerk in Europa, ens.), Is dit waarskynlik die beste om iets te vermy wat onbedagsaam kan lyk.
  • Moenie toelaat dat u kreatiwiteit clich en vasgestel word nie: daar is meer na Amerika as vlae en vuurwerke. Byvoorbeeld, ontwerpkundiges het daarop gewys dat die herontwerp van Air Force One deur Trump daarop gemik was om dit Amerikaans te laat lyk en die historiese betekenisvolle Amerikaanse ontwerpwortels van die huidige vliegtuig eintlik heeltemal uitwis. Amerika het 'n magdom geskiedenis en verhale wat kreatiewe werk kan beïnvloed, dus dink buite die boks om inspirasie te vind vir 'n unieke viering.
  • Sluit wel 'n betekenisvolle, langtermynoorsaak in wat Amerikaanse waardes weerspieël. Daar was 'n paar wonderlike voorbeelde van handelsmerke wat die afgelope jaar 'n meer gesofistikeerde en betekenisvolle benadering tot patriotiese handelsmerke gebruik het. Byvoorbeeld, verlede jaar het Budweiser 'n stap verder gegaan as die vorige bierblikke van ldquoAmerica en rdquo tot die bekendstelling van 'n spesiale uitgawe Freedom Reserve Red Lager, geïnspireer deur 'n resep wat in George Washington & rsquos militêre joernaal gevind is. Die brouer het veterane en mdash, waarvan die handtekeninge op die bottels verskyn en die bier maak, en 'n deel van die opbrengs is dan geskenk aan Folds of Honor, 'n organisasie sonder winsbejag, wat militêre gesinne ondersteun. Deur 'n veldtog te bind aan 'n saak wat 'n beroep op fundamentele sosiale waardes het, neem die waarskynlikheid toe om die gewenste goedvoelreaksie te skep, en help dit ook goed.

In plaas van nog 'n ander artikel te kry oor die rede waarom die president sekerlik die begin van The Apocalypse aangedui het, identifiseer hierdie rubriek self miskien die hoofrede waarom Millennials en GenZ-ers so minder patrioties is as hul ouderlinge.
"4 Julie" (hier 3 keer gebruik) en geen vermelding van "Onafhanklikheid" (1/2 punt gegee vir die vermelding van Geo. Washington se bierresepmerk met "Freedom" in die naam) het blykbaar "25 Desember" geword- nog 'n dag sonder werk sonder betekenis.
Miskien sou die geslagte eerder geleer word oor 'Onafhanklikheidsdag' en die redes daarvoor, sou hulle nie so verward wees dat dit nie op 'n Maandag of 'n Vrydag gehou word nie, sodat almal weer 'n naweek van drie dae kan hê. (Dink daaraan-skuif die '4de' na 'n ander dag!)
Vir die van ons noord van 50, is dit jammer dat jonger mense van vandag meer betekenis kry van 4 of 5 Mei as wat hulle doen, sug, '4 Julie' of 'die 4 Julie'.

Ek waardeer die feit dat u die tyd geneem het om 'n perfekte voorbeeld te plaas waarom die artikel geldig is. Elke keer as 'n groep beweer dat sekere vakansiedae nie 'behoorlik' deur 'n ander groep waardeer word nie, is die vakansie in wese gekoöpteer.

Dus, geniet 'u' 4de Julie.

Chuck: Jammer, ek is nie deel van 'n 'groep' nie, en ek is ook nie 'n swam van 'die hare' in die WH nie. Net so verveeld dat alles 'n politieke helling moet hê. (Die DT 2 verwysings was die skrywer s'n, nie myne nie)
Om terug te keer na die uitgangspunt van die artikel, wat begin met "(Die) Vierde Julie is."
- Is dit regtig te veel om die regte naam van die ding te noem? Ek bedoel, dit is nie asof ons van hulle verwag om te weet van wie ons daardie onafhanklikheid gewen het nie.

U het uself as deel van 'n groep geïdentifiseer toe u beweer het dat "Duisendjariges en GenZ-ers is so minder patrioties as hul ouderlinge."

En om die waters nog meer te modder, dit is wat John Adams aan sy vrou Abigail oor die vakansie geskryf het:

"Die tweede dag van Julie, 1776, sal die mees onvergeetlike tydperk in die geskiedenis van Amerika wees. Ek glo dat dit deur die opvolgende geslagte as die groot herdenkingsfees gevier sal word. Dit moet herdenk word as die dag van bevryding, deur plegtige dade van toewyding aan God die Almagtige. Dit moet gevier word met pomp en optog, met shows, speletjies, sport, gewere, klokke, vreugdevure en beligtings, van die een kant van hierdie kontinent tot die ander, van hierdie tyd af vir ewig meer. " - John Adams


Wat u moet oorweeg voordat u op patriotiese handelsmerkwa spring

Vierde Julie is die jaarlikse hoogtepunt van patriotiese handelsmerk. Dit is die tyd van die jaar dat ondernemings regoor Amerika-van LaCroix tot PUMA-rooi-wit-en-blou verpakking, produkte en inhoud uitrol om die feestelike stemming van die land te verower.

In die maande voor die somer sien ons gewoonlik 'n duidelike toename in kreatiewe projekte met patriotiese tema. Dit is egter opmerklik dat die totale omvang van openlik patriotiese handelsmerk- en ontwerpprojekte sedert president Trump in 2016 aangeneem het, ongeveer 26%gedaal het.

Beteken hierdie verskuiwing van bemarking wat deur Americana toegedien is, 'n werklike neiging, of is dit bloot toeval? Ons laat dit aan u oor om te besluit.

Hoe dan ook, dit is belangrik dat handelsmerke vertraag en hulself 'n paar vrae vra voordat hulle op hierdie beproefde handelsmerkwa spring.

Maak patriotiese boodskappe sin vir u gehoor? Wat werk regtig, en wat gaan verlore in die geraas van 4 Julie? Hier is 'n paar wenke vir bemarkers wat vooruit beplan vir volgende jaar en rsquos 4 Julie en vir die hele jaar:

  • Don & rsquot spring blindelings op die neiging sonder om u kliëntebasis in ag te neem. Studies toon byvoorbeeld dat millennium- en GenZ -verbruikers aansienlik minder patrioties is as hul ouers, dat hulle meer kultureel divers, opgevoed en sosiaal progressief is as enige ander generasie. Konteks is alles, dus neem 'n rukkie om na te dink of u voorgestelde beelde of boodskappe eerder as polariserend geïnterpreteer kan word as om goed te voel.
  • Is u handelsmerk eg Amerikaans, of lewer u 'n produk of diens wat in die algemeen as uniek Amerikaans beskou word? Indien nie, loop u die risiko om meer skeptiese kliënte af te skakel. Byvoorbeeld, Blue Bell-ys en rsquos rooi, wit en blou geure, Coca-Cola en Tootsie Rolls en rsquo-vlag-tema verpakking is sinvol gegewe die & ldquoAll Amerikaanse & rdquo-beeld van hierdie produkte. Maar as u 'n internasionale handelsmerk koop met 'n meer universele produk (byvoorbeeld 'n Italiaanse pastamerk, 'n mode-handelsmerk in Europa, ens.), Is dit waarskynlik die beste om iets te vermy wat onbedagsaam kan lyk.
  • Moenie toelaat dat u kreatiwiteit clich en vasgestel word nie: daar is meer na Amerika as vlae en vuurwerke. Byvoorbeeld, ontwerpkundiges het daarop gewys dat die herontwerp van Air Force One deur Trump daarop gemik was om dit Amerikaans te laat lyk en die historiese betekenisvolle Amerikaanse ontwerpwortels van die huidige vliegtuig eintlik heeltemal uitwis. Amerika het 'n magdom geskiedenis en verhale wat kreatiewe werk kan beïnvloed, dus dink buite die boks om inspirasie te vind vir 'n unieke viering.
  • Sluit wel 'n betekenisvolle, langtermynoorsaak in wat Amerikaanse waardes weerspieël. Daar was 'n paar wonderlike voorbeelde van handelsmerke wat die afgelope jaar 'n meer gesofistikeerde en betekenisvolle benadering tot patriotiese handelsmerke gebruik het. Byvoorbeeld, verlede jaar het Budweiser 'n stap verder gegaan as die vorige bierblikke van ldquoAmerica en rdquo tot die bekendstelling van 'n spesiale uitgawe Freedom Reserve Red Lager, geïnspireer deur 'n resep wat in George Washington & rsquos militêre joernaal gevind is. Die brouer het veterane en mdash, waarvan die handtekeninge op die bottels verskyn en die bier maak, en 'n deel van die opbrengs is dan geskenk aan Folds of Honor, 'n nie -winsgewende organisasie wat militêre gesinne ondersteun. Deur 'n veldtog te bind aan 'n saak wat 'n beroep op fundamentele sosiale waardes het, neem die waarskynlikheid toe om die gewenste goedvoelreaksie te skep, en help dit ook goed.

In plaas van nog 'n ander artikel te kry oor die rede waarom die president sekerlik die begin van The Apocalypse aangedui het, identifiseer hierdie kolom miskien self die hoofrede waarom Millennials en GenZ-ers so minder patrioties is as hul ouderlinge.
"4 Julie" (hier 3 keer gebruik) en geen vermelding van "Onafhanklikheid" (1/2 punt gegee vir die vermelding van Geo. Washington se bierresepmerk met "Freedom" in die naam) het blykbaar "25 Desember" geword- nog 'n dag sonder werk sonder betekenis.
Miskien sou die geslagte eerder geleer word oor 'Onafhanklikheidsdag' en die redes daarvoor, sou hulle nie so verward wees dat dit nie op 'n Maandag of 'n Vrydag gehou word nie, sodat almal weer 'n naweek van drie dae kan hê. (Dink daaraan-skuif die '4de' na 'n ander dag!)
Vir die van ons noord van 50, is dit jammer dat jonger mense van vandag meer betekenis kry van 4 of 5 Mei as wat hulle doen, sug, '4 Julie' of 'die 4 Julie'.

Ek waardeer die feit dat u die tyd geneem het om 'n perfekte voorbeeld te plaas waarom die artikel geldig is. Elke keer as 'n groep beweer dat sekere vakansiedae nie 'behoorlik' deur 'n ander groep waardeer word nie, is die vakansie in wese gekoöpteer.

Dus, geniet 'u' 4de Julie.

Chuck: Jammer, ek is nie deel van 'n 'groep' nie, en ek is ook nie 'n swam van 'die hare' in die WH nie. Net so verveeld dat alles 'n politieke helling moet hê. (Die DT 2 verwysings was die skrywer s'n, nie myne nie)
Om terug te keer na die uitgangspunt van die artikel, wat begin "Die vierde Julie is."
- Is dit regtig te veel om die regte naam van die ding te noem? Ek bedoel, dit is nie asof ons van hulle verwag om te weet van wie ons daardie onafhanklikheid gewen het nie.

U het uself as deel van 'n groep geïdentifiseer toe u beweer het dat "Duisendjariges en GenZ-ers is so minder patrioties as hul ouderlinge."

En om die waters nog meer te modder, dit is wat John Adams oor sy vakansie aan sy vrou Abigail geskryf het:

"Die tweede dag van Julie, 1776, sal die mees onvergeetlike tydperk in die geskiedenis van Amerika wees. Ek glo dat dit deur die opvolgende geslagte as die groot herdenkingsfees gevier sal word. Dit moet herdenk word as die dag van bevryding, deur plegtige dade van toewyding aan God die Almagtige. Dit moet gevier word met prag en praal, met shows, speletjies, sport, gewere, klokke, vreugdevure en beligtings, van die een kant van hierdie kontinent na die ander, van hierdie tyd af vir ewig meer. " - John Adams


Wat u moet oorweeg voordat u op patriotiese handelsmerkwa spring

Vierde Julie is die jaarlikse hoogtepunt van patriotiese handelsmerk. Dit is die tyd van die jaar dat ondernemings regoor Amerika-van LaCroix tot PUMA-rooi-wit-en-blou verpakking, produkte en inhoud uitrol om die feestelike stemming van die land te verower.

In die maande voor die somer sien ons gewoonlik 'n duidelike toename in kreatiewe projekte met patriotiese tema. Dit is egter opmerklik dat die totale omvang van openlik patriotiese handelsmerk- en ontwerpprojekte sedert president Trump in 2016 aangeneem het, ongeveer 26%gedaal het.

Beteken hierdie verskuiwing van bemarking wat deur Americana toegedien is, 'n werklike neiging, of is dit bloot toeval? Ons laat dit aan u oor om te besluit.

Hoe dan ook, dit is belangrik dat handelsmerke vertraag en hulself 'n paar vrae vra voordat hulle op hierdie beproefde handelsmerkwa spring.

Maak patriotiese boodskappe sin vir u gehoor? Wat werk regtig, en wat gaan verlore in die geraas van 4 Julie? Hier is 'n paar wenke vir bemarkers wat vooruit beplan vir volgende jaar en rsquos 4 Julie en vir die hele jaar:

  • Don & rsquot spring blindelings op die neiging sonder om u kliëntebasis in ag te neem. Studies toon byvoorbeeld dat millennium- en GenZ -verbruikers aansienlik minder patrioties is as hul ouers, dat hulle meer kultureel divers, opgevoed en sosiaal progressief is as enige ander generasie. Konteks is alles, dus neem 'n rukkie om na te dink of u voorgestelde beelde of boodskappe eerder as polariserend geïnterpreteer kan word as om goed te voel.
  • Is u handelsmerk eg Amerikaans, of lewer u 'n produk of diens wat in die algemeen as uniek Amerikaans beskou word? Indien nie, loop u die risiko om meer skeptiese kliënte af te skakel. Byvoorbeeld, Blue Bell-ys en rsquos rooi, wit en blou geure, Coca-Cola en Tootsie Rolls en rsquo-vlag-tema verpakking is sinvol gegewe die & ldquoAll Amerikaanse & rdquo-beeld van hierdie produkte. Maar as u 'n internasionale handelsmerk koop met 'n meer universele produk (byvoorbeeld 'n Italiaanse pastamerk, 'n mode-handelsmerk in Europa, ens.), Is dit waarskynlik die beste om iets te vermy wat onbedagsaam kan lyk.
  • Moenie toelaat dat u kreatiwiteit clich en vasgestel word nie: daar is meer na Amerika as vlae en vuurwerke. Byvoorbeeld, ontwerpkundiges het daarop gewys dat die herontwerp van Air Force One deur Trump daarop gemik was om dit Amerikaans te laat lyk en eintlik die historiese betekenisvolle Amerikaanse ontwerpwortels van die huidige vliegtuig heeltemal uitwis. Amerika het 'n magdom geskiedenis en verhale wat kreatiewe werk kan beïnvloed, dus dink buite die boks om inspirasie te vind vir 'n unieke viering.
  • Sluit wel 'n betekenisvolle, langtermynoorsaak in wat Amerikaanse waardes weerspieël. Daar was 'n paar wonderlike voorbeelde van handelsmerke wat die afgelope jaar 'n meer gesofistikeerde en betekenisvolle benadering tot patriotiese handelsmerke gebruik het. Byvoorbeeld, verlede jaar het Budweiser 'n stap verder gegaan as die vorige bierblikke van ldquoAmerica en rdquo tot die bekendstelling van 'n spesiale uitgawe Freedom Reserve Red Lager, geïnspireer deur 'n resep wat in George Washington & rsquos militêre joernaal gevind is. Die brouer het veterane en mdash, waarvan die handtekeninge op die bottels verskyn en die bier maak, en 'n deel van die opbrengs is dan geskenk aan Folds of Honor, 'n organisasie sonder winsbejag, wat militêre gesinne ondersteun. Deur 'n veldtog te bind aan 'n saak wat 'n beroep op fundamentele sosiale waardes het, neem die waarskynlikheid toe om die gewenste goedvoelreaksie te skep, en help dit ook goed.

In plaas van nog 'n ander artikel te kry oor die rede waarom die president sekerlik die begin van The Apocalypse aangedui het, identifiseer hierdie kolom miskien self die hoofrede waarom Millennials en GenZ-ers so minder patrioties is as hul ouderlinge.
"4 Julie" (hier 3 keer gebruik) en geen vermelding van "Onafhanklikheid" (1/2 punt gegee vir die vermelding van Geo. Washington se bierresepmerk met "Freedom" in die naam) het blykbaar "25 Desember" geword- nog 'n dag sonder werk sonder betekenis.
Miskien sou die geslagte eerder geleer word oor 'Onafhanklikheidsdag' en die redes daarvoor, sou hulle nie so verward wees dat dit nie op 'n Maandag of 'n Vrydag gehou word nie, sodat almal weer 'n driedaagse naweek kan hê. (Dink daaraan-skuif die '4de' na 'n ander dag!)
Vir die van ons noord van 50, is dit jammer dat jonger mense van vandag meer betekenis kry van 4 of 5 Mei as wat hulle doen, sug, '4 Julie' of 'die 4 Julie'.

Ek waardeer die feit dat u die tyd geneem het om 'n perfekte voorbeeld te plaas waarom die artikel geldig is. Elke keer as 'n groep beweer dat sekere vakansiedae nie 'behoorlik' deur 'n ander groep waardeer word nie, is die vakansie in wese gekoöpteer.

Dus, geniet 'u' 4de Julie.

Chuck: Jammer, ek is nie deel van 'n 'groep' nie, en ek is ook nie 'n swam van 'die hare' in die WH nie. Net so verveeld dat alles 'n politieke helling moet hê. (Die DT 2 verwysings was die skrywer s'n, nie myne nie)
Om terug te keer na die uitgangspunt van die artikel, wat begin met "(Die) Vierde Julie is."
- Is dit regtig te veel om die regte naam van die ding te noem? Ek bedoel, dit is nie asof ons van hulle verwag om te weet van wie ons daardie onafhanklikheid gewen het nie.

U het uself as deel van 'n groep geïdentifiseer toe u beweer het dat "Duisendjariges en GenZ-ers is so minder patrioties as hul ouderlinge."

En om die waters nog meer te modder, dit is wat John Adams aan sy vrou Abigail oor die vakansie geskryf het:

"Die tweede dag van Julie, 1776, sal die mees onvergeetlike tydperk in die geskiedenis van Amerika wees. Ek glo dat dit deur die opvolgende geslagte as die groot herdenkingsfees gevier sal word. Dit moet herdenk word as die dag van bevryding, deur plegtige dade van toewyding aan God die Almagtige. Dit moet gevier word met pomp en optog, met shows, speletjies, sport, gewere, klokke, vreugdevure en beligtings, van die een kant van hierdie kontinent tot die ander, van hierdie tyd af vir ewig meer. " - John Adams


Wat u moet oorweeg voordat u op patriotiese handelsmerkwa spring

Vierde Julie is die jaarlikse hoogtepunt van patriotiese handelsmerk. Dit is die tyd van die jaar dat ondernemings regoor Amerika-van LaCroix tot PUMA-rooi-wit-en-blou verpakking, produkte en inhoud uitrol om die feestelike stemming van die land te verower.

In die maande voor die somer sien ons gewoonlik 'n duidelike toename in kreatiewe projekte met patriotiese tema. Dit is egter opmerklik dat die totale omvang van openlik patriotiese handelsmerk- en ontwerpprojekte sedert president Trump in 2016 aangeneem het, ongeveer 26%gedaal het.

Beteken hierdie verskuiwing van bemarking wat deur Americana toegedien is, 'n werklike neiging, of is dit bloot toeval? Ons laat dit aan u oor om te besluit.

Hoe dan ook, dit is belangrik dat handelsmerke vertraag en hulself 'n paar vrae vra voordat hulle op hierdie beproefde handelsmerkwa spring.

Maak patriotiese boodskappe sin vir u gehoor? Wat werk regtig, en wat gaan verlore in die geraas van 4 Julie? Hier is 'n paar wenke vir bemarkers wat vooruit beplan vir volgende jaar en rsquos 4 Julie en vir die hele jaar:

  • Don & rsquot spring blindelings op die neiging sonder om u kliëntebasis in ag te neem. Studies toon byvoorbeeld dat millennium- en GenZ -verbruikers aansienlik minder patrioties is as hul ouers, dat hulle meer kultureel divers, opgevoed en sosiaal progressief is as enige ander generasie. Konteks is alles, dus neem 'n rukkie om na te dink of u voorgestelde beelde of boodskappe eerder as polariserend geïnterpreteer kan word as om goed te voel.
  • Is u handelsmerk eg Amerikaans, of lewer u 'n produk of diens wat in die algemeen as uniek Amerikaans beskou word? Indien nie, loop u die risiko om meer skeptiese kliënte af te skakel. Byvoorbeeld, Blue Bell-ys en rsquos rooi, wit en blou geure, Coca-Cola en Tootsie Rolls en rsquo-vlag-tema verpakking is sinvol gegewe die & ldquoAll Amerikaanse & rdquo-beeld van hierdie produkte. Maar as u 'n internasionale handelsmerk koop met 'n meer universele produk (byvoorbeeld 'n Italiaanse pastamerk, 'n mode-handelsmerk in Europa, ens.), Is dit waarskynlik die beste om iets te vermy wat onbedagsaam kan lyk.
  • Moenie toelaat dat u kreatiwiteit clich en vasgestel word nie: daar is meer na Amerika as vlae en vuurwerke. Byvoorbeeld, ontwerpkundiges het daarop gewys dat die herontwerp van Air Force One deur Trump daarop gemik was om dit Amerikaans te laat lyk en die historiese betekenisvolle Amerikaanse ontwerpwortels van die huidige vliegtuig eintlik heeltemal uitwis. Amerika het 'n magdom geskiedenis en verhale wat kreatiewe werk kan beïnvloed, dus dink buite die boks om inspirasie te vind vir 'n unieke viering.
  • Sluit wel 'n betekenisvolle, langtermynoorsaak in wat Amerikaanse waardes weerspieël. Daar was 'n paar wonderlike voorbeelde van handelsmerke wat die afgelope jaar 'n meer gesofistikeerde en betekenisvolle benadering tot patriotiese handelsmerke gebruik het. Byvoorbeeld, verlede jaar het Budweiser 'n stap verder gegaan as sy vorige bierblikke van ldquoAmerica en rdquo tot die bekendstelling van 'n spesiale uitgawe Freedom Reserve Red Lager, geïnspireer deur 'n resep wat in George Washington & rsquos militêre joernaal gevind is. Die brouer het veterane en mdash, waarvan die handtekeninge op die bottels verskyn en die bier maak, en 'n deel van die opbrengs is dan geskenk aan Folds of Honor, 'n organisasie sonder winsbejag, wat militêre gesinne ondersteun. Deur 'n veldtog te bind aan 'n saak wat 'n beroep op fundamentele sosiale waardes het, neem die waarskynlikheid toe om die gewenste goedvoelreaksie te skep, en help dit ook goed.

In plaas van nog 'n ander artikel te kry oor die rede waarom die president sekerlik die begin van The Apocalypse aangedui het, identifiseer hierdie kolom miskien self die hoofrede waarom Millennials en GenZ-ers so minder patrioties is as hul ouderlinge.
"4 Julie" (hier 3 keer gebruik) en geen vermelding van "Onafhanklikheid" (1/2 punt gegee vir die vermelding van Geo. Washington se bierresepmerk met "Freedom" in die naam) het blykbaar "25 Desember" geword- nog 'n dag sonder werk sonder betekenis.
Miskien sou die geslagte eerder geleer word oor 'Onafhanklikheidsdag' en die redes daarvoor, sou hulle nie so verward wees dat dit nie op 'n Maandag of 'n Vrydag gehou word nie, sodat almal weer 'n driedaagse naweek kan hê. (Dink daaraan-skuif die '4de' na 'n ander dag!)
Vir die van ons noord van 50, is dit jammer dat jonger mense van vandag meer betekenis kry van 4 of 5 Mei as wat hulle doen, sug, '4 Julie' of 'die 4 Julie'.

Ek waardeer die feit dat u die tyd geneem het om 'n perfekte voorbeeld te plaas waarom die artikel geldig is. Elke keer as een groep beweer dat sekere vakansiedae nie 'behoorlik' deur 'n ander groep waardeer word nie, is die vakansie in wese gekoöpteer.

Dus, geniet 'u' 4de Julie.

Chuck: Jammer, ek is nie deel van 'n 'groep' nie, en ek is ook nie 'n swam van 'die hare' in die WH nie. Net so verveeld dat alles 'n politieke helling moet hê. (Die DT 2 verwysings was die skrywer s'n, nie myne nie)
Om terug te keer na die uitgangspunt van die artikel, wat begin met "(Die) Vierde Julie is."
- Is dit regtig te veel om die regte naam van die ding te noem? Ek bedoel, dit is nie asof ons van hulle verwag om te weet van wie ons die onafhanklikheid gewen het nie.

U het uself as deel van 'n groep geïdentifiseer toe u die bewering gemaak het "Duisendjariges en GenZ-ers is so minder patrioties as hul ouderlinge."

En om die waters nog meer te modder, dit is wat John Adams oor sy vakansie aan sy vrou Abigail geskryf het:

"Die tweede dag van Julie, 1776, sal die mees onvergeetlike tydperk in die geskiedenis van Amerika wees. Ek glo dat dit deur die opvolgende geslagte as die groot herdenkingsfees gevier sal word. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more." - John Adams


What To Consider Before Jumping On Patriotic Branding Bandwagon

Fourth of July marks the annual high point of patriotic branding. It&rsquos the time of year companies across America -- from LaCroix to PUMA -- roll out red-white-and-blue packaging, products and content to capture the nation&rsquos celebratory mood.

In the months leading up to summer, we typically sees a marked uptick in patriotic-themed creative projects. However, it&rsquos worth noting that since President Trump took office in 2016, the overall volume of overtly patriotic branding and design projects has declined around 26%.

Does this shift away from Americana-infused marketing a signify a real trend or is it just coincidence? We&rsquoll leave it for you to decide.

Either way, it&rsquos important for brands to slow down and ask themselves a few questions before jumping on this tried-and-true branding bandwagon.

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Here are some tips for marketers planning ahead for next year&rsquos July 4 and for throughout the year:

  • Don&rsquot blindly jump on the trend without considering your customer base. For example, studies show that millennial and GenZ consumers are significantly less patriotic than their parents they are more culturally diverse, educated and socially progressive than any other generation. Context is everything, so take a moment to consider if your proposed imagery or messaging might be interpreted as polarizing rather than feel-good.
  • Is your brand authentically American, or do you provide a product or service that&rsquos generally considered to be uniquely American? If not, you risk turning off more skeptical customers. For example, Blue Bell ice cream&rsquos red, white and blue flavors, Coca-Cola and Tootsie Rolls&rsquo flag-themed packaging makes sense given the &ldquoAll American&rdquo image of these products. But if you&rsquore an international brand with a more universal product, (e.g., an Italian pasta brand, a Europe-based fashion brand, etc.), it&rsquos probably best to avoid something that could look disingenuous.
  • Don&rsquot let your creative be clichéd: there&rsquos more to America than flags and fireworks. For example, design experts have pointed out that the redesign of Air Force One by Trump intended to make it look &ldquomore American&rdquo actually completely obliterates the historically significant American design roots of the current plane. America has a wealth of history and stories that can influence creative work, so think outside the box to find inspiration for a unique celebration.
  • Do incorporate a meaningful, long-term cause that reflects American values. There have been some wonderful examples of brands taking a more sophisticated and meaningful approach to patriotic branding in recent years. For example, last year Budweiser went a step beyond its previous &ldquoAmerica&rdquo beer cans to the launch of a special edition Freedom Reserve Red Lager, inspired by a recipe found in George Washington&rsquos military journal. The brewer had veterans &mdash whose signatures were featured on the bottles &mdash make the beer, and a portion of the proceeds were then donated to Folds of Honor, a nonprofit supporting military families. By tying a campaign to a cause that appeals to fundamental social values, the likelihood of creating the desired feel-good reaction increases, and does some good along the way.

Rather than coming up with yet another article infused with why the President has surely signaled the start of The Apocalypse, perhaps this column itself identifies one root cause as to why Millennials and GenZ-ers are so less patriotic than their elders.
"4th of July" (used 3 times here) and zero mentions of "Independence" (1/2-point given for mentioning Geo. Washington's beer recipe brand with "Freedom" in the name) has apparently become "December 25" -- another day off of work devoid of meaning.
Perhaps if those generations were instead taught about "Independence Day" and the reasons for it, they wouldn't be so confused why it isn't observed on a Monday or a Friday so everyone could have another three-day weekend. (Think about that--moving the "4th" to another day!)
To those of us north of 50, it's a pity today's younger folks derive more meaning from May 4th or the 5th of May than they do, sigh, "July 4th" or "the 4th of July."

I, for one, appreciate the fact that you took the time to post a perfect example of why the article is valid. Whenever one group begins claiming that certain holidays are not being appreciated "properly" by another group, that holiday has essentially been co-opted.

So, enjoy "your" 4th of july.

Chuck: Sorry, I'm not part of a "group," nor am I a toady of "the Hair" in the WH. Just so bored that ev-er-y-thing has to political slant.( The DT 2 references were the author's, not mine)
Getting back to the premise of the article, which starts out "(The) Fourth of July is . "
-- Is it really too much to mention the proper name of the thing? I mean, it's not like we're expecting them to know from whom we won that Independence.

You identified yourself as part of a group when you made the claim that "Millennials and GenZ-ers are so less patriotic than their elders."

And to muddy the waters even more, here's what John Adams wrote to his wife Abigail about that holiday:

"Die second day of July, 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more." - John Adams


What To Consider Before Jumping On Patriotic Branding Bandwagon

Fourth of July marks the annual high point of patriotic branding. It&rsquos the time of year companies across America -- from LaCroix to PUMA -- roll out red-white-and-blue packaging, products and content to capture the nation&rsquos celebratory mood.

In the months leading up to summer, we typically sees a marked uptick in patriotic-themed creative projects. However, it&rsquos worth noting that since President Trump took office in 2016, the overall volume of overtly patriotic branding and design projects has declined around 26%.

Does this shift away from Americana-infused marketing a signify a real trend or is it just coincidence? We&rsquoll leave it for you to decide.

Either way, it&rsquos important for brands to slow down and ask themselves a few questions before jumping on this tried-and-true branding bandwagon.

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Here are some tips for marketers planning ahead for next year&rsquos July 4 and for throughout the year:

  • Don&rsquot blindly jump on the trend without considering your customer base. For example, studies show that millennial and GenZ consumers are significantly less patriotic than their parents they are more culturally diverse, educated and socially progressive than any other generation. Context is everything, so take a moment to consider if your proposed imagery or messaging might be interpreted as polarizing rather than feel-good.
  • Is your brand authentically American, or do you provide a product or service that&rsquos generally considered to be uniquely American? If not, you risk turning off more skeptical customers. For example, Blue Bell ice cream&rsquos red, white and blue flavors, Coca-Cola and Tootsie Rolls&rsquo flag-themed packaging makes sense given the &ldquoAll American&rdquo image of these products. But if you&rsquore an international brand with a more universal product, (e.g., an Italian pasta brand, a Europe-based fashion brand, etc.), it&rsquos probably best to avoid something that could look disingenuous.
  • Don&rsquot let your creative be clichéd: there&rsquos more to America than flags and fireworks. For example, design experts have pointed out that the redesign of Air Force One by Trump intended to make it look &ldquomore American&rdquo actually completely obliterates the historically significant American design roots of the current plane. America has a wealth of history and stories that can influence creative work, so think outside the box to find inspiration for a unique celebration.
  • Do incorporate a meaningful, long-term cause that reflects American values. There have been some wonderful examples of brands taking a more sophisticated and meaningful approach to patriotic branding in recent years. For example, last year Budweiser went a step beyond its previous &ldquoAmerica&rdquo beer cans to the launch of a special edition Freedom Reserve Red Lager, inspired by a recipe found in George Washington&rsquos military journal. The brewer had veterans &mdash whose signatures were featured on the bottles &mdash make the beer, and a portion of the proceeds were then donated to Folds of Honor, a nonprofit supporting military families. By tying a campaign to a cause that appeals to fundamental social values, the likelihood of creating the desired feel-good reaction increases, and does some good along the way.

Rather than coming up with yet another article infused with why the President has surely signaled the start of The Apocalypse, perhaps this column itself identifies one root cause as to why Millennials and GenZ-ers are so less patriotic than their elders.
"4th of July" (used 3 times here) and zero mentions of "Independence" (1/2-point given for mentioning Geo. Washington's beer recipe brand with "Freedom" in the name) has apparently become "December 25" -- another day off of work devoid of meaning.
Perhaps if those generations were instead taught about "Independence Day" and the reasons for it, they wouldn't be so confused why it isn't observed on a Monday or a Friday so everyone could have another three-day weekend. (Think about that--moving the "4th" to another day!)
To those of us north of 50, it's a pity today's younger folks derive more meaning from May 4th or the 5th of May than they do, sigh, "July 4th" or "the 4th of July."

I, for one, appreciate the fact that you took the time to post a perfect example of why the article is valid. Whenever one group begins claiming that certain holidays are not being appreciated "properly" by another group, that holiday has essentially been co-opted.

So, enjoy "your" 4th of july.

Chuck: Sorry, I'm not part of a "group," nor am I a toady of "the Hair" in the WH. Just so bored that ev-er-y-thing has to political slant.( The DT 2 references were the author's, not mine)
Getting back to the premise of the article, which starts out "(The) Fourth of July is . "
-- Is it really too much to mention the proper name of the thing? I mean, it's not like we're expecting them to know from whom we won that Independence.

You identified yourself as part of a group when you made the claim that "Millennials and GenZ-ers are so less patriotic than their elders."

And to muddy the waters even more, here's what John Adams wrote to his wife Abigail about that holiday:

"Die second day of July, 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more." - John Adams


What To Consider Before Jumping On Patriotic Branding Bandwagon

Fourth of July marks the annual high point of patriotic branding. It&rsquos the time of year companies across America -- from LaCroix to PUMA -- roll out red-white-and-blue packaging, products and content to capture the nation&rsquos celebratory mood.

In the months leading up to summer, we typically sees a marked uptick in patriotic-themed creative projects. However, it&rsquos worth noting that since President Trump took office in 2016, the overall volume of overtly patriotic branding and design projects has declined around 26%.

Does this shift away from Americana-infused marketing a signify a real trend or is it just coincidence? We&rsquoll leave it for you to decide.

Either way, it&rsquos important for brands to slow down and ask themselves a few questions before jumping on this tried-and-true branding bandwagon.

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Here are some tips for marketers planning ahead for next year&rsquos July 4 and for throughout the year:

  • Don&rsquot blindly jump on the trend without considering your customer base. For example, studies show that millennial and GenZ consumers are significantly less patriotic than their parents they are more culturally diverse, educated and socially progressive than any other generation. Context is everything, so take a moment to consider if your proposed imagery or messaging might be interpreted as polarizing rather than feel-good.
  • Is your brand authentically American, or do you provide a product or service that&rsquos generally considered to be uniquely American? If not, you risk turning off more skeptical customers. For example, Blue Bell ice cream&rsquos red, white and blue flavors, Coca-Cola and Tootsie Rolls&rsquo flag-themed packaging makes sense given the &ldquoAll American&rdquo image of these products. But if you&rsquore an international brand with a more universal product, (e.g., an Italian pasta brand, a Europe-based fashion brand, etc.), it&rsquos probably best to avoid something that could look disingenuous.
  • Don&rsquot let your creative be clichéd: there&rsquos more to America than flags and fireworks. For example, design experts have pointed out that the redesign of Air Force One by Trump intended to make it look &ldquomore American&rdquo actually completely obliterates the historically significant American design roots of the current plane. America has a wealth of history and stories that can influence creative work, so think outside the box to find inspiration for a unique celebration.
  • Do incorporate a meaningful, long-term cause that reflects American values. There have been some wonderful examples of brands taking a more sophisticated and meaningful approach to patriotic branding in recent years. For example, last year Budweiser went a step beyond its previous &ldquoAmerica&rdquo beer cans to the launch of a special edition Freedom Reserve Red Lager, inspired by a recipe found in George Washington&rsquos military journal. The brewer had veterans &mdash whose signatures were featured on the bottles &mdash make the beer, and a portion of the proceeds were then donated to Folds of Honor, a nonprofit supporting military families. By tying a campaign to a cause that appeals to fundamental social values, the likelihood of creating the desired feel-good reaction increases, and does some good along the way.

Rather than coming up with yet another article infused with why the President has surely signaled the start of The Apocalypse, perhaps this column itself identifies one root cause as to why Millennials and GenZ-ers are so less patriotic than their elders.
"4th of July" (used 3 times here) and zero mentions of "Independence" (1/2-point given for mentioning Geo. Washington's beer recipe brand with "Freedom" in the name) has apparently become "December 25" -- another day off of work devoid of meaning.
Perhaps if those generations were instead taught about "Independence Day" and the reasons for it, they wouldn't be so confused why it isn't observed on a Monday or a Friday so everyone could have another three-day weekend. (Think about that--moving the "4th" to another day!)
To those of us north of 50, it's a pity today's younger folks derive more meaning from May 4th or the 5th of May than they do, sigh, "July 4th" or "the 4th of July."

I, for one, appreciate the fact that you took the time to post a perfect example of why the article is valid. Whenever one group begins claiming that certain holidays are not being appreciated "properly" by another group, that holiday has essentially been co-opted.

So, enjoy "your" 4th of july.

Chuck: Sorry, I'm not part of a "group," nor am I a toady of "the Hair" in the WH. Just so bored that ev-er-y-thing has to political slant.( The DT 2 references were the author's, not mine)
Getting back to the premise of the article, which starts out "(The) Fourth of July is . "
-- Is it really too much to mention the proper name of the thing? I mean, it's not like we're expecting them to know from whom we won that Independence.

You identified yourself as part of a group when you made the claim that "Millennials and GenZ-ers are so less patriotic than their elders."

And to muddy the waters even more, here's what John Adams wrote to his wife Abigail about that holiday:

"Die second day of July, 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more." - John Adams


What To Consider Before Jumping On Patriotic Branding Bandwagon

Fourth of July marks the annual high point of patriotic branding. It&rsquos the time of year companies across America -- from LaCroix to PUMA -- roll out red-white-and-blue packaging, products and content to capture the nation&rsquos celebratory mood.

In the months leading up to summer, we typically sees a marked uptick in patriotic-themed creative projects. However, it&rsquos worth noting that since President Trump took office in 2016, the overall volume of overtly patriotic branding and design projects has declined around 26%.

Does this shift away from Americana-infused marketing a signify a real trend or is it just coincidence? We&rsquoll leave it for you to decide.

Either way, it&rsquos important for brands to slow down and ask themselves a few questions before jumping on this tried-and-true branding bandwagon.

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Here are some tips for marketers planning ahead for next year&rsquos July 4 and for throughout the year:

  • Don&rsquot blindly jump on the trend without considering your customer base. For example, studies show that millennial and GenZ consumers are significantly less patriotic than their parents they are more culturally diverse, educated and socially progressive than any other generation. Context is everything, so take a moment to consider if your proposed imagery or messaging might be interpreted as polarizing rather than feel-good.
  • Is your brand authentically American, or do you provide a product or service that&rsquos generally considered to be uniquely American? If not, you risk turning off more skeptical customers. For example, Blue Bell ice cream&rsquos red, white and blue flavors, Coca-Cola and Tootsie Rolls&rsquo flag-themed packaging makes sense given the &ldquoAll American&rdquo image of these products. But if you&rsquore an international brand with a more universal product, (e.g., an Italian pasta brand, a Europe-based fashion brand, etc.), it&rsquos probably best to avoid something that could look disingenuous.
  • Don&rsquot let your creative be clichéd: there&rsquos more to America than flags and fireworks. For example, design experts have pointed out that the redesign of Air Force One by Trump intended to make it look &ldquomore American&rdquo actually completely obliterates the historically significant American design roots of the current plane. America has a wealth of history and stories that can influence creative work, so think outside the box to find inspiration for a unique celebration.
  • Do incorporate a meaningful, long-term cause that reflects American values. There have been some wonderful examples of brands taking a more sophisticated and meaningful approach to patriotic branding in recent years. For example, last year Budweiser went a step beyond its previous &ldquoAmerica&rdquo beer cans to the launch of a special edition Freedom Reserve Red Lager, inspired by a recipe found in George Washington&rsquos military journal. The brewer had veterans &mdash whose signatures were featured on the bottles &mdash make the beer, and a portion of the proceeds were then donated to Folds of Honor, a nonprofit supporting military families. By tying a campaign to a cause that appeals to fundamental social values, the likelihood of creating the desired feel-good reaction increases, and does some good along the way.

Rather than coming up with yet another article infused with why the President has surely signaled the start of The Apocalypse, perhaps this column itself identifies one root cause as to why Millennials and GenZ-ers are so less patriotic than their elders.
"4th of July" (used 3 times here) and zero mentions of "Independence" (1/2-point given for mentioning Geo. Washington's beer recipe brand with "Freedom" in the name) has apparently become "December 25" -- another day off of work devoid of meaning.
Perhaps if those generations were instead taught about "Independence Day" and the reasons for it, they wouldn't be so confused why it isn't observed on a Monday or a Friday so everyone could have another three-day weekend. (Think about that--moving the "4th" to another day!)
To those of us north of 50, it's a pity today's younger folks derive more meaning from May 4th or the 5th of May than they do, sigh, "July 4th" or "the 4th of July."

I, for one, appreciate the fact that you took the time to post a perfect example of why the article is valid. Whenever one group begins claiming that certain holidays are not being appreciated "properly" by another group, that holiday has essentially been co-opted.

So, enjoy "your" 4th of july.

Chuck: Sorry, I'm not part of a "group," nor am I a toady of "the Hair" in the WH. Just so bored that ev-er-y-thing has to political slant.( The DT 2 references were the author's, not mine)
Getting back to the premise of the article, which starts out "(The) Fourth of July is . "
-- Is it really too much to mention the proper name of the thing? I mean, it's not like we're expecting them to know from whom we won that Independence.

You identified yourself as part of a group when you made the claim that "Millennials and GenZ-ers are so less patriotic than their elders."

And to muddy the waters even more, here's what John Adams wrote to his wife Abigail about that holiday:

"Die second day of July, 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more." - John Adams


What To Consider Before Jumping On Patriotic Branding Bandwagon

Fourth of July marks the annual high point of patriotic branding. It&rsquos the time of year companies across America -- from LaCroix to PUMA -- roll out red-white-and-blue packaging, products and content to capture the nation&rsquos celebratory mood.

In the months leading up to summer, we typically sees a marked uptick in patriotic-themed creative projects. However, it&rsquos worth noting that since President Trump took office in 2016, the overall volume of overtly patriotic branding and design projects has declined around 26%.

Does this shift away from Americana-infused marketing a signify a real trend or is it just coincidence? We&rsquoll leave it for you to decide.

Either way, it&rsquos important for brands to slow down and ask themselves a few questions before jumping on this tried-and-true branding bandwagon.

Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise? Here are some tips for marketers planning ahead for next year&rsquos July 4 and for throughout the year:

  • Don&rsquot blindly jump on the trend without considering your customer base. For example, studies show that millennial and GenZ consumers are significantly less patriotic than their parents they are more culturally diverse, educated and socially progressive than any other generation. Context is everything, so take a moment to consider if your proposed imagery or messaging might be interpreted as polarizing rather than feel-good.
  • Is your brand authentically American, or do you provide a product or service that&rsquos generally considered to be uniquely American? If not, you risk turning off more skeptical customers. For example, Blue Bell ice cream&rsquos red, white and blue flavors, Coca-Cola and Tootsie Rolls&rsquo flag-themed packaging makes sense given the &ldquoAll American&rdquo image of these products. But if you&rsquore an international brand with a more universal product, (e.g., an Italian pasta brand, a Europe-based fashion brand, etc.), it&rsquos probably best to avoid something that could look disingenuous.
  • Don&rsquot let your creative be clichéd: there&rsquos more to America than flags and fireworks. For example, design experts have pointed out that the redesign of Air Force One by Trump intended to make it look &ldquomore American&rdquo actually completely obliterates the historically significant American design roots of the current plane. America has a wealth of history and stories that can influence creative work, so think outside the box to find inspiration for a unique celebration.
  • Do incorporate a meaningful, long-term cause that reflects American values. There have been some wonderful examples of brands taking a more sophisticated and meaningful approach to patriotic branding in recent years. For example, last year Budweiser went a step beyond its previous &ldquoAmerica&rdquo beer cans to the launch of a special edition Freedom Reserve Red Lager, inspired by a recipe found in George Washington&rsquos military journal. The brewer had veterans &mdash whose signatures were featured on the bottles &mdash make the beer, and a portion of the proceeds were then donated to Folds of Honor, a nonprofit supporting military families. By tying a campaign to a cause that appeals to fundamental social values, the likelihood of creating the desired feel-good reaction increases, and does some good along the way.

Rather than coming up with yet another article infused with why the President has surely signaled the start of The Apocalypse, perhaps this column itself identifies one root cause as to why Millennials and GenZ-ers are so less patriotic than their elders.
"4th of July" (used 3 times here) and zero mentions of "Independence" (1/2-point given for mentioning Geo. Washington's beer recipe brand with "Freedom" in the name) has apparently become "December 25" -- another day off of work devoid of meaning.
Perhaps if those generations were instead taught about "Independence Day" and the reasons for it, they wouldn't be so confused why it isn't observed on a Monday or a Friday so everyone could have another three-day weekend. (Think about that--moving the "4th" to another day!)
To those of us north of 50, it's a pity today's younger folks derive more meaning from May 4th or the 5th of May than they do, sigh, "July 4th" or "the 4th of July."

I, for one, appreciate the fact that you took the time to post a perfect example of why the article is valid. Whenever one group begins claiming that certain holidays are not being appreciated "properly" by another group, that holiday has essentially been co-opted.

So, enjoy "your" 4th of july.

Chuck: Sorry, I'm not part of a "group," nor am I a toady of "the Hair" in the WH. Just so bored that ev-er-y-thing has to political slant.( The DT 2 references were the author's, not mine)
Getting back to the premise of the article, which starts out "(The) Fourth of July is . "
-- Is it really too much to mention the proper name of the thing? I mean, it's not like we're expecting them to know from whom we won that Independence.

You identified yourself as part of a group when you made the claim that "Millennials and GenZ-ers are so less patriotic than their elders."

And to muddy the waters even more, here's what John Adams wrote to his wife Abigail about that holiday:

"Die second day of July, 1776, will be the most memorable epoch in the history of America. I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated as the day of deliverance, by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations, from one end of this continent to the other, from this time forward forever more." - John Adams